When it comes to story posting on Instagram, only two in 10 stories had seven frames. In 2020, more than 27% of story activity consisted of just a single frame per day. Over two-thirds of its users are 34 and younger. Overall, this social media platform has 31.5% of global users aged between 25 and 34 years old. In fact, if we look at the stats, for millennials on Instagram, stories are an attractive form of engagement for this generation. Moreover, 31% of millennials and around 39% of Gen Z who use Instagram, in general, create content on it which often includes stories. Roughly 60% of millennials publish or watch Instagram Stories. As a matter of fact, Instagram Stories reached the third spot on the list of social media marketing tools and strategies used by marketers in North America. In addition to that, when it comes to brands using Instagram stories, statistics reveal that 50% of brands globally make at least one story per month. In the US, 96% of marketers plan on using stories in the near future. This information presents an opportunity for advertisers to implement sound in their stories to create a more immersive experience for potential customers and boost engagement as a result. Statistics show that most users turn on the Instagram story sound. About 70% of Instagram stories are viewed with the sound on. One in five stories meanwhile gets a direct message from viewers. One-third of the most viewed stories are posted by businesses. For reference, Instagram has over one billion monthly active users. This number marks a tremendous increase from 2018 when Instagram stories had 400 million daily active users, statistics on Instagram stories confirm. About 500 million people use Instagram stories on a daily basis. 61% of users posted Support Small Business Sticker in their stories in just a month.US marketers allocate around 31% of their Instagram budget for ads on stories.In 2020, the tap forward rate for Instagram stories was 68%.
In 2020, more than 27% of story activity consisted of just a single frame per day.Roughly 60% of millennials publish or watch Instagram stories.Approximately 86.6% of Instagram’s users post stories every day.About 500 million users utilize Instagram stories on a daily basis.Instagram Stories Stats (Editor’s Choice) But don’t just take our word for it, check out the stats and facts below to get the full, well, story. Whether you are a lesser-known company or a well-recognized brand, stories are one of the top ways to approach your customers, create a meaningful brand experience, or advertise your products. Despite their limited online lifespan, or perhaps because of it, they attract interest and generate engagement, benefitting users, influences, and marketers, as evidenced by Instagram stories stats. Instagram has introduced many features over the years but hardly any as groundbreaking as stories.
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